THE BRAND STORY
brand

THE BRAND STORY

What started as an observation turned into a revolution. While working towards his degree in Industrial Design at NJIT, Ryan Cruz was tasked with re-inventing a consumer product. Having grown up creating alongside his brother, naturally, his brother Eric Cruz soon joined Ryan to tackle the assignment that would change their lives forever.
the first responder edition

the first responder edition

December 7, 2020 – You’ve seen it all over television, as email headers, you may even have caught yourself saying it to a loved one - we live in uncertain times. Although the way we interact has changed, the service our first responders provide has remained the same. To honor our men and women in blue, today we’re taking 50% off our Hero Blue MUVEZ. Back in August we visited The Hackensack University Medical Center to meet our heroes. We were moved by their resilience towards today’s trying times and energized by their willingness to show up for their community. For this reason, the Hero Blue MUVEZ represent their vigilance, perseverance and call to action. There are 300,000 cases - and rising - of the novel coronavirus in New Jersey alone. Show your support for all responders by either purchasing a pair for yourself or gifting a pair to that special first responder in your life at muvez.co.
First Responders Giveaway
covid19

First Responders Giveaway

HACKENSACK, NJ — On Friday, August 27, we were humbled to be given the opportunity to donate a portion of our exclusive edition of Hero Blue’s to the last remaining COVID unit of doctors and nurses at Hackensack University Medical Center—located in Hackensack, NJ—who we affectionately call our heroes. “We are truly fortunate to be in a position to donate. And this initiative is a token of our appreciation for the first responders who are committed to protecting our communities,” says Eric & Ryan Cruz, Co-founders of Muvez. First responders are on their feet, moving from unit to unit in order to care for their patients and give them the treatment they need to survive. This is a thankless job; we cannot thank them enough for their service to the Hackensack community. The Hackensack University Medical Center is the impetus to innovation, something we strive to achieve. The nurses and doctors placed in these positions have the opportunity to elevate clinical research, providing a holistic approach to medicine and care. A standout takeaway from our experience with the medical team is their desire to do good, their commitment to health, people, and community, and their dedication to the job. Teamwork was personified through their stories of aiding one another in shift changes and coverages; the nurses are working double overtime to make sure you get the care you need. The story does not end here—we want to meet your heroes. To help us with this initiative, nominate a hospital near you by emailing pressrelations@muvez.co. We’ll be in touch! Click here for FULL VIDEO
sharktank

sharktank

muvez pitches on shark tank Shark Tank has been on the air for over 10 years affording entrepreneurs the opportunity to reach millions of viewers and a shot at unlimited financial potential. As bootstrapping startup entrepreneurs, the Muvez team recognized the significance of this moment and the doors it could unlock for them. “We got a taste of what it took to be successful in both business and product development early in our process. We were knocked down a few different times but we refused to quit, so we stay dedicated and kept pushing forward.” — Ryan Cruz With zero formal product design training and an empty list of industry contacts, they were forced to rely solely on their wit and curiosity to bring the 3:AM’s to life. It took years of hard work and sacrifice to bring their dream into a reality. “We understood that no matter the circumstance, solutions to problems exist and we realized we had to consider both traditional and nontraditional approaches in order to succeed.” — Eric Cruz “Fearlessness and perseverance is an ability to succeed despite available resources and that is what we demonstrated in the Shark Tank.” — Kevin Zamora Without hesitation, they jumped into the tank with complete confidence in their product and in the mission. Watch the full episode to find out if they were the deal or the meal!
Slippers on the Runway

Slippers on the Runway

new york fashion week " It was great to see and experience. Our Slippers were on the Runway and not one person even bat an eye. They are now Stylish enough for the Runways of NYFW but still and always comfy enough for your living rooms. " - MUVEZ Co-Founders NYFW by Art Hearts Fashion The one thing both the designers and audience can agree on, is that Fashion Shows are much more than what the modern day definition tells us. There are 100s of moving parts that make these amazing productions come to life. Being a part of the Art Hearts Production we were able to experience it all. From the Army of 100+ hair stylists and make up artists to the technical side behind the scenes. Every detail executed to perfection. New York City itself is a showcase for personal fashion. But when it comes to a fashion show everyone brings their best which is part of the experience. For the audience the whole show is an experience from the front door to the last goodbye and photo, it should be captivating, memorable, and engaging. For the designers it is a time where they can express their true art, and bring out the very best of their collections. There is an art form to envoking emotion and engagement from a show with no words. In fashion shows there is no real audience-to-model interaction, in fact models often only focus on the cameras. Laser focused, because that walk is what they have worked, practiced, and prepared for. About 30 seconds of runway to add their own style to the show through their movement and body language. Every step is an opportunity for an editorial feature. With that being said, it is a designers job to bring the energy and emotion through their designs. From the order of looks, to the models they choose every detail down to a calculated science. Fashion week is about setting the trends, pushing the envelope and taking risks. Colors, textures, and fabrics all add special elements to each piece. It is the ultimate stage to let your creativity run wild and in most cases the more out of the box the more memorable. The instant reaction or instant reach for the Iphone is the first sign of a good job done by the designers. As the MUVEZ Slippers walked up and down the runway, they fit right in, not one person even bat an eye. The Vanta Black MUVEZ have passed the test of the NYFW Runways. We had the privilege to style model Tommy Maksanty for 4 of the main designers for the weekend. Four different shows, multiple looks, and the MUVEZ just fit right in every time. Being part of this years productions was an amazing experience. It is a milestone and special moment for the brand and we look forward to many more Fashion Weeks. The Designers Throughout the weekend we were able to speak to some of the designers about advice for the future... "We've been working on these moments for 28 years, do not EVER give up" — Charles from CHARLES & RON We want to give a big thank you and appreciation to the brands who styled their models with us this 2020 NYFW Season. Mister Triple X, Charles & Ron, Alexandra Popescu New York, and Merlin Castell, It was an honor to be a part of such creative and impactful shows. The MUVEZ 3:AM's have been brought to many places, different countries, different roads, but this was the first time, they were walked down a Fashion Runway.   Thank You PRE-ORDER
Small Business Saturday

Small Business Saturday

EVENT TICKETS Friends, Family and Creatives from all over the Tri-State networked, enjoyed food and drinks, and shopped while Vendors and Brand Owners were there in person to share their Brand Stories and collections. We ended the Night with an Incredible Live Music Concert from some of our Favorite Artists.   Hope You Enjoy the Recap Video and See You at the Next Event! WATCH RECAP VIDEO LIVE PERFORMANCES BY: Music by Nikki Lou Music by La JuJu Music by @AriCorleone973 Music by @Antonettemusic MUSIC By @ANT_BANG3 LIVE POETRY By: @SuperGirlReject LIVE PAINTING By: @Cire_B ART By: @Caffetti_ For The FOODIES Brands Involved Vendors Wanted Vendors, Artists, Performers, and Brands, If you are looking to get involved please reach out ASAP Table and Vendor Space is first come first serve. Thanks! Name / Brand Name This field is required Email This field is required Send Get Your Tickets Now Your RSVP (Ticket) Guarantees your entrance to the Market and Live Performances as well. RSVP
Thrifted Rich X MUVEZ

Thrifted Rich X MUVEZ

  Whether its shoes and new fashion tech, or the excitement and feeling of nostalgia a rare vintage piece can bring someone. Fashion has become more about bringing the customer an experience. Vintage shopping and fashion has benefited now more than ever with the market set to double in the next 5 years to $51 Billion. Thrifted Rich is a hand-picked vintage curated collection that is changing the way people thrift. As fashion comes full cycle Thrifting as we know it today has become a more popular topic. Although demand has risen access has not. In fact part of the experience has become the hunt for a quality Thrift Shop and the forearm workouts as you swim through racks and racks of clothing and rare pieces.   Unfortunately not everyone has the time to enjoy thrifting that way, therefore Thrifted Rich offers its customers an alternative. A virtual shopping experience and full access to their collection of hand-picked pieces from anywhere in the US. Showcasing their collection on social media while still shining light and telling each pieces’ story. “Our mission is to provide the thrifting experience without limits.” — Co-Founders of Thrifted Rich   With Nationwide shipping now anyone can get a taste of the Brooklyn thrift shopping experience and access to the rarest of collections. There is no doubt they are on the right path to do so. The MUVEZ Creative team and Thrifted Rich were able to collaborate for a one of a kind photoshoot. A fusion of two generations, the future of footwear and the most classic of pieces and apparel.   Follow them on Instagram to watch their journey and more from this dope collaboration. Sold out Sold out Sold out Sold out
MUVEZ Moves into the GSP

MUVEZ Moves into the GSP

  While social media will always be king for content distribution and advertising, there is still nothing that can replace the face to face interaction or ability to touch and feel a product that a location gives the customer. With that being said as MUVEZ Footwear is proud to announce its partnership with the Gathering Shops in Paramus, NJ inside the Garden State Plaza as its 1st retail location for 2019 . “To be in the Mall in our first year is an honor and was a no brainer for us.”  — Eric Cruz - Co-Founder The Gathering Shops provides designers and emerging brands a platform and premier retail space inside the Garden State Plaza. Being able to showcase product, host pop ups and engage with customers is an amazing opportunity for any brand.   The new partnership kicked off with a MUVEZ showcase for creators of all kinds.  Customers were able to customize their own MUVEZ apparel right on the spot with full service customization center provided by Threads 4 Heads from Clifton, NJ. The guests were also able to experience a live painting and collection of local artist Hota Te. Guests enjoyed beverages and chocolate covered strawberries provided by Zilpa’s Cheesecakes. DJ Alaska had the music rocking all night and the night ended off with Live Performances from Juani Alys, Demi Kiara, and Ant Bang. “To us the shoes are just the merchandise, we’re building a brand and thats what matters the most.”   Says Co founder Ryan Cruz. Check out the album below for more content from the grand opening. Sold out Sold out Sold out Sold out #WhatMUVEZyou MUVEZ Blogs Stay Tuned for More News and Events!
A Night with Mr. Nueva Yol

A Night with Mr. Nueva Yol

From the Bronx, NY to the hearts and cellphones everywhere, Mr NuevaYol has found his place in the entertainment world. Known as Papi and for his hilarious content, and exuberant energy, A Night with Mr. NuevaYol delivered just that and much more. Mr. Nueva Yol was in the building and in company of his entire team of talented artists. The night kicked off with a Cocktail hour where guests were able to meet and take pictures with Mr. NuevaYol. Guests were also able to shop and meet new designers and brand owners from NYC and NJ in the pop-up shop wing. In true MUVEZ fashion the night was dedicated to Creators of all kind. That girl Ezzy painted Live all night as DJ Dari provided the music. MUVEZ brought out artist and sneaker customizer YxngDekay who was creating custom 1-of-1 MUVEZ 3:AMs. It was a night full of energy and once the show started the NuevaYol experience kicked off.   Mr. Nueva Yol headlined the show accompanied with a full roster of Talent like Tommy 5K, Dee Espinal, Domingo, Kryptic, That girl Ezzy. The party continued with a concert and live performances by Raymond Only, Danny Gringo,     A Night with NuevaYol was the first of many showcases to come to Jersey City. Enjoy the photos and join us for the next showcase! Sold out Sold out Sold out Sold out